Setting The Scene – The Importance of Great Product Photography

At Something Different Wholesale, we are lucky to have an in-house photographer whose role is to ensure that all of the products we sell have great imagery.

Our images vary from single images on white backgrounds ideal for web listings, to 360-degree footage of every product angle, to hero imagery used to set a scene.

Photography is a powerful tool in supporting sales both online and offline. Here’s why:

A picture tells a thousand words

Attract Interest

First and foremost great images are usually the first thing that attracts customers to your product or service. Before the mind has kicked in to understanding more detail about a product, the image is there, waving the flag of attraction and demanding action.

Whether it be in a window of a store, a great piece of Point of Sale, an advert in a magazine or on a website or online search engine, great photography is there to engage the passer by and invite them to learn more.

Visual Content

Understand The Product

A good, clear image is important to provide customers with a clear understanding of what they will receive. This is particularly important when it comes to online sales as customers will never get to touch or feel a product. There is nothing worse than seeing a particular product advertised only to receive something completely different than expected and nothing like the image represented. This will only invite customer dissatisfaction and no doubt a returned goods request which nobody wants.

Promoting Your Business

Great images can be used across a wide variety of platforms to market your products and increase brand awareness. Social media, press, advertising, PR, websites, banners and marketplaces to name a few channels.

Images are powerful. Images represent your brand, your name. Everyone wants to provide a good impression and quality images are key to supporting this.

• Ensure your image is a clear representation of what you are selling. Avoid applying filters or effects that alter the product's true appearance.
• Show packaging where available.
• Be mindful of resolution. Low resolution pictures result in grainy images, which will be unclear to the eye.
• Choose your lighting carefully. Not too dark, not too light.
• Make sure your images are of high quality; clean backgrounds, no harsh shadows.
• Refrain from shooting products on busy backgrounds as it will detract from the product.
• Close, but not too close. You want to make sure that you can see the whole product clearly.
• Add additional images of special details you would like to showcase.

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As we at Something Different understand the positive effect that imagery has for our business, we want to make sure that you can access our images to help you drive sales.